Malt O Meal Bobblehead?

This one is completely foreign to me, but knowing Malt O Meal (now called MOM Brands Company) was based in Minnesota, when I came across it, I just picked it up.  It'll be a nice addition to my Minnesota advertising collection of bobbleheads.  Because of the enlarged base and ears, its a pretty tall bobble, and also quite heavy - which tells me it was made in the early 2000s.